One of the biggest takeaways for me from this chapter was the importance of color palette and how it relates to the product someone is trying to sell. For example, the book provides a brochure for an underwater hotel. The first thing to do is then think of what colors would be associated with this idea. For an underwater hotel, I think of shades of blue, possibly green, and white. These colors would be chosen based on the elements of the product. So, it would be water, luxury, and nature. If one uses this theme consistently, it allows the entire project to feel like a more cohesive piece of work. It then translates to the audience as attractive and interesting; ultimately guiding them to action.
Another portion of this chapter I found important was how the AIDA model fits into brochures. If you think about it, this model fits into every subject we have covered in the class. For this section specifically, it feeds into how the audience should perceive and understand the product you’re selling. This means that the brochure should guide the audience through the four parts of AIDA in each panel. The books sets it as the first panel is attention, two through four are interest, five is desire, and six is action.
