The most interesting part of this chapter to me was discussing the balance between statistical data and personal testimonies to be used in a problem statement. It immediately brought the concepts of ethos, pathos, and logo to mind along with the AIDA model. These ways of persuasion all have the same common denominator, telling an impactful story. One may not think of grant writing as telling a story, but in a way, it is. You’re telling the story of your organization, its programs, its needs, and its goals. To be able to achieve in doing so it must have balance. I liked the tips and tricks the chapter provided in accomplishing such. One being that graphs and charts can be helpful for the digestion of statistical data and save word economy. Also, a time saver for funders while reading, which can help the overall outcome. No one wants to be reading a proposal that drones on, and it likely leads to disinterest. Another point I noticed is that it all depends, yet again, on the guidelines a funder sets. This is detail is hammered home in every single step of the process. Curation is key for success. I’m curious to see how different guidelines truly are for different funders based on how pressed the idea is.
Journal #8 (WRT-317)
