For our product we are creating the app “Find Your Way (UNE)”. The purpose behind this app is to provide students with a safe way to get to campus, or a safe walking route home while on campus. Our big three selling points are promotion of campus safety, reducing costs, and reducing carbon emissions. I find this to be extremely important due to current campus issues surrounding the availability of parking and the hours of safe ride running. This app would provide a solution to those who are scared to walk home alone at night. Or, those who can never seem to find a spot to park for class.
One testimonial we will definitely need is UNE’s security office. Our app directly correlates with some of their responsibilities on campus. It would also solve some issues they have regarding those duties. I also think the environmental council would be an effective testimonial.
Green/blue imaging would show that we are eco-friendly. The feel of the brochure is to be eye catching and engaging for not only students but possible donors/partnerships.