Thank you for asking Custom Car Rentals to quote your rental. You will be happy to know that we pride ourselves on our high quality services and customer care; investing our time for whatever you need. Renting can be stressful, that’s why our service is simple and hassle free. Our service allows you to enjoy the holidays as soon as you drive off. If you need to cancel your trip, we provide a full refund with zero penalties. All of these extra services are at no additional cost. Once you have tried our service, you will never look back!
99 words
For Elia and I’s work, we were able to cut this advertisement down to a total of 99 words. Where we first started in decreasing the word count was looking at the title of the car company and its repetitiveness through the paragraphs. Instead of having it listed four times, we chose to only have it once at the beginning. This is because the customer only needs to be reminded once who they are working with and who is putting out this advertisement. Secondly, we look at any areas where there were unnecessary prepositional phrases such as like, and, as, or so. Cutting these out leaves the reader with a smoother way to get through the piece. Lastly, we cut out or reworded some of the sentences that highlighted the benefits of signing with this rental company. Doing this was to make the advertisement be a short bite to read over something that seemed to over-sell what the company was offering.
